WHY GREEN IS ON EVERYONE's LIPS

WHY GREEN IS ON EVERYONE's LIPS

When it comes to personal care/cosmetics packaging, sustainability appears to be ‘the new black’.

The trend among both brands and suppliers is to operate as a responsible personal care business, with a commitment to society and the environment.

In the early part of 2018, Amcor, Ecover, Evian, L’Oréal, Mars, M&S, P&G, PepsiCo, Coca-Cola, Unilever, Walmart and Werner & Mertz—which together reportedly use in excess of 6 million metric tons of plastic packaging a year—had committed to using only reusable, recyclable or compostable packaging by 2025, according to the Ellen MacArthur Foundation. Source: www.beautypackaging.com

Personal care packaging is now central to environmental thinking, with more personal care brands taking real actions in order to relate to eco-conscious consumers. Whether it is recyclable, made from recyclable materials or biodegradable, packaging has become a key focus of innovation for a growing number of brands.

We appreciate that the personal care industry recognises single-use plastic packaging contribution to a global waste challenge and is moving towards being committed 100% to renewable, recoverable, and recyclable packaging for their future product range and as packaging designers and manufacturers we’d like to show you how we’ve overcome this problem for some of our other clients,  these packaging traits can be very easily adapted for a range of personal care packaging whilst keeping you on your environmental path to sustainability. 

Prima supply packaging using a variety of print techniques including flexo, litho and screen printing and can provide litho printed packaging using water-based inks where a specific environmental specification is required.

In addition to standard OPP laminate film, Prima can also supply a biodegradable gloss, matt or satin laminate film. This has a similar appearance too. 

Another example is a window-patched carton which provides your customers with a glimpse of the high-end product, creating a sense of confidence in your product, therefore naturally enhancing purchasing power, without the need to open the packaging. 

Prima can supply this type of carton using a sustainable, plant-based clear film that is 100% naturally compostable.

Here at Prima Creative Print and Packaging, we have helped numerous clients with being more eco-friendly, whether it be in the material they use or by reducing the number of materials in their packaging lines. 

To showcase one, in particular, see below, Prima supplied a fully coated, white lined chipboard with a grey reverse (GD2), containing a minimum of 85% recycled fibre. This material offers a double blade coated front side for a full-colour image print production.

Get in touch to see how we can help you reach your recyclable/compostable packaging goals on mail@primayorks.co.ukor by calling 01274 308853. High quality eco-friendly packaging made right here in the UK with 100% sustainable materials.

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